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New ad channels pop up seemingly overnight. Headlines tout the level of popularity of the latest and finest alternatives, and entrepreneurs experience the hurry to take part. For these in the B2B house, it can be even a lot more intricate hoping to decipher no matter if the most recent craze is worthy of investing the time and hard work to assist you attain your focus on viewers.

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About The Creator

Cynthia Ramsaran is director of customized content material at 3rd Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with about two decades of editorial/articles marketing and advertising practical experience, Cynthia’s knowledge spans the advertising and marketing, technological innovation, finance, producing and gaming industries. She was a author/producer for CNBC.com and created considered management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.

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