It is considered a good strategy to have an eCommerce website for your business and its growth. In countries where development and growth is ever so evolving, having a website can also mean substantial profit.
No wonder web and domain hosting in Singapore is spreading its wings, and there are websites created every day.
A high lead conversion rate is not an easy feat to achieve, and one of the determining factors of these conversions is the user workflow. When you design a website, you decide how the user will travel from one place to another and how easy or difficult it will be for them to do so!
A good navigating experience can influence the decision of a customer to stay and buy! So, let us begin with defining the user workflow.
User Flow
A manual or digital representation in the form of a graph or a flow chart that decides the journey of a user on entering the website. It is a path that the customer will have to follow while navigating through the website, whether for searching for products, purchasing the products, putting something up for exchange, contacting customer support, or any of the functions available on your website.
You can make these steps as easy (preferably) or difficult (not at all suggested) as you want them to be.
Optimising a user flow is essential for every website owner because it can cause numerous customers to leave your website and search for something and someone else.
Optimise Your User Workflow
- Draw The Ideal
Collaborating with the best web design company in Singapore can help you draw a prototype of your website with the help of a user flow diagram. What, according to you, should be the ideal path of navigation for your website?
This question will help you create a really good user workflow that will help increase your lead conversion rate as well as SEO.
- Use Google Analytics
With the help of visitor data and clicks, the Google analysis tool can help you identify your website’s best pages as well as pain points. This can help you in getting better at the things you are good at and improving the conditions of your chokepoints.
The analytics provides data that tells you, where exactly are most of the visitors dropping off from your website. With the help of services for website design in Singapore, you can improve those chokepoints by making necessary changes.
- Simplify Everything
Designing a complex website for users is a sign of lazy website design. Creating a space that provides easy navigation for users by simplifying the functions and procedures on your website is a sign of good and skilled web design.
Once the user enters your website, they should be able to make easy decisions and scroll through without difficulty. Good services for web design in Singapore are easily available, so utilise those minds to optimise your website’s user flow.
- Modern Design Rules
Modern design tips like keeping the important content above the fold, the loading speed should be less than 3 seconds, beautiful and easy layout, consistency, blank spaces or white spaces, etc., are really useful when it comes to simplifying and optimising your website’s user flow.
- Be The User Once
When you build a website, you have to review it. When you do so, ensure that you put yourself in your customer’s shoes.
You will come to know about all the shortcomings and plus points of your websites by doing just that. You can work on your website accordingly.
Final Thoughts
You can add the abovementioned points to your “best web design practices checklist” because designing a good website consists of beauty and ease!
There are various influencing factors when it comes to the conversion rates of your website, but user flow is a prominent one. The reason is that it is one of the very visible and tangible steps on the way to the end.
Reference links:
Website Design Best Practice: How to Optimize User Flow (resellerclub.com)
6 Workflow Design Best Practices to Increase User Adoption – frevvo Blog
10 Techniques for Optimizing User Flow on a Website | Slickplan
User Flows: 8 Tips For Creating A Super Smooth User Experience (hubspot.com)
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