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Yesterday — #MartechDay, yay! — we launched the world 2022 advertising and marketing technology landscape, right after having a 12 months off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we really created it entirely interactive at martechmap.com, wherever you can search, filter, zoom, and a lot more. It’s very wild.
But inspite of its brain-boggling scale, the martech landscape has constantly been a sidebar to the real tale of how technologies is transforming advertising. The definitely amazing stuff for me is how marketers leverage these applications with strategy, talent, and imagination to realize exceptional results for their firms and their consumers.
This is why The Stackies: Advertising Tech Stack Awards are my beloved neighborhood celebration in the martech sector. Each individual 12 months, marketers enter by sharing a one slide that illustrates their martech stack. They often shout-out to the distinct goods they use. But the very best ones convey how they think about their stack conceptually. How does it in shape into their organizational working program? How does it support their purchaser journey?
Collectively, they give us some perception into how martech is remaining utilized.
And, due to the fact it’s also a fun awards system, a lot of structure their stack slides with a small added pizzazz. Not essentially relevant to the stack’s mission, but entertaining to watch.
This calendar year, 32 businesses sent in stack illustrations. You can see all of them in the free of charge Condition of Martech 2022 report we launched yesterday — The Stackies get started on web site 31. (And if you want to view the ones from earlier years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each certified entry to a non-financial gain. In the previous, we have donated to corporations that advertise range and inclusion in martech. This 12 months, given the awful circumstance in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Every single calendar year, we also choose five “winners” for the awards. I place winners in quotations since, while the ones we decide on are brilliant illustrations of martech stacks that have introduced some thing particularly useful or resourceful to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech community as a whole wins from this outstanding corpus of actual-entire world stack examples.
4 Winning Stacks from 2021, Up to date for 2022
My gratitude is specially immense for companies who enter The Stackies several yrs in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.
Four of the 5 winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this yr with up-to-date slides, and wow, they’re seriously great. They thoroughly qualify as successful entries all over again.
Having said that, we desired to unfold the enjoy a little bit to contributors who didn’t just earn past calendar year. So while we didn’t choose them as winners for 2022, they seriously deserve to be identified as “standing winners” from very last year.
Below they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to lead to The Stackies! This kind of a fantastic way to aid the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Still, choosing 5 winners among the all the remaining good entries was challenging. These are the types we selected, but I strongly really encourage you to down load the finish established in the Condition of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to all those businesses to let them know you appreciate their contributions.
Our 5 picks, in alphabetical purchase:
Once again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so quite a few superb entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Test them all out.
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